Well, the Los Angeles Rams have finally “broken the ice,” so to speak, as they have put their first offensive touchdown on the board, in the season’s third game. They are still going with Case Keenum at quarterback, and now they face off against another division rival as they take on the Arizona Cardinals in football betting action that is set to begin at 4:25 PM ET on Sunday at University of Phoenix Stadium in Glendale, AZ. BetAnySports customers will have the opportunity, even after the opening kickoff, to engage in lively real-time wagering, as they challenge dynamic numbers through the considerable facilities of Live Betting Ultra.

It can be argued that the Cardinals were kind of flat going into Buffalo last week, and they got what was coming to them from a team that went through a transition with the firing of their offensive coordinator. The Bills, who fired Greg Roman after their loss to the New York Jets, took the early initiative and rolled to a 33-18 victory in which they powered Arizona off the line of scrimmage. Certainly the Cardinals have to defend better than they did in that game, as they allowed 6.5 yards per carry. If there is some consolation about that, it is that Tyrod Taylor, the Buffalo quarterback, had 76 rushing yards on nine carries, and they won’t have to worry about that all whole lot this week with Keenum behind center.

In the football betting odds that have been posted on this game by the people at BetAnySports, the Cardinals are laying a sizable number at home:

Arizona Cardinals -8.5

Los Angeles Rams +8.5

Over 43 points -110

Under 43 points -110

Carson Palmer went into last week’s game “clean” as far as his turnovers were concerned, but then he threw four interceptions and was sacked five times on top of that. So obviously there is a lot of room for improvement in that area. Is there a bounceback effort in his future?

One interesting thing to take note of is the fact that the Rams have been outgained in each of their last eleven games, and you won’t get too far for too long under those conditions. Yet here they are, believe it or not, with a 2-1 record, a game up on Arizona in the NFC West standings.

BetAnySports patrons will most certainly keep their eye on Todd Gurley, last year’s offensive rookie of the year, who had 146 yards the first time these teams met last season. The second time around, Arizona did a much better job against him, holding him to only 41 yards. Which is the real barometer as to what we can expect here? Gurley has gotten off to a slow start this season, averaging just 2.9 yards per attempt over the first three games. It is obvious that he has to be the cornerstone of this offense for it to really succeed.

The X factor in this game is the other running back, and of course we are talking about David Johnson, who is a little different than Gurley in that he can contribute in a couple of different ways. He is averaging 4.6 yards per attempt, but Palmer seeks him out often in the passing game, as he is the team’s second-leading receiver with ten receptions for 169 yards.

Suffice it to say that both of these teams need to do a better job getting the opponent off the field; Arizona has allowed their opponents to convert 45% of their third-down opportunities, while the Rams, who convert only 30% themselves, have surrendered 43.5% success in those situations.

BetAnySports customers get the best of all worlds, including a great free play bonus, reduced juice wagering so that they don’t have to lay the customary -110, and the ability to place their bets even after the opening kickoff through Live Betting Ultra…… Lots of creative payment options are available, including your Visa card, person-to-person transfers and the virtual currency of Bitcoin!